This post is for bloggers, writers and hopefuls.
Are you writing to serve “the public”?
Or are you writing to serve your craft? Your ideas? Your ideals?
If you know anything about publishing these days, you know that our job, as writers, is to bring readers to publishers. Publishers no longer bring readers to writers.
This creates an interesting paradox.
To win readers, we must write what readers want to read. Which typically means writing what’s popular now. And in styles and formats that are “proven”.
However, by writing what’s popular, we become a grain of sand on a beach – one of millions, rather than one in a million.
Some of you are just starting out as writers and bloggers.
Others of you have been at this many years and have experienced minor to moderate success.
So are you writing to serve your ideas? Or are you writing to serve strangers?
The easy, cop-out answer is both. So I won’t let you go there.
Because if you try to serve both, you will serve neither very well.
You must either write out of your quest or obsession with something. Or you must write to please others.
And I think the only option for serious writers is to write to serve our craft, ideas and ideals.
My friend, Michael Perkins, writes one of my favorite blogs.
He handwrites each post. And juxtaposes it with a verse in the Bible.
He’s doing something very rare in the blogging world, which makes him one in a million, rather than one of millions.
I hope you will check out what Michael is doing. Not for religious reasons, but because Michael is a great model for how to break the rules of blogging (and writing) to serve your idea, rather than a consumer.
Believe it or not, Michael abandoned a “successful” blog to serve his ideas and ideals. And it’s working out for him really well.
Michael's main blog link is here. Look around to see what he's doing.
If you're interested, sign up for his blog and read his new eBook on starting over as a blogger. Click here to learn more about that.
Keitharsis is a blog for writers and artists, written by a writer and artist. New essays are published each Tuesday and Thursday.